Sprzedaż zagraniczna może nie działać z różnych przyczyn, ale skuteczne strategie mogą zapewnić sukces. Kluczowe elementy to znalezienie “niszy w niszy” poprzez skierowanie oferty do specyficznej globalnej grupy docelowej z konkretnymi problemami. Taka strategia pozwala szybko budować portfolio podobnych klientów i pozycjonować się jako ekspert w danej dziedzinie. Drugi ważny aspekt to skupienie na odbiorcach zainteresowanych innowacjami, którzy globalnie poszukują nowych rozwiązań. W globalnym rynku można znaleźć znacznie więcej takich klientów niż w kraju rodzimym. Ostatni element to unikanie ogólnikowych opisów wartości, na rzecz konkretów, co ułatwia idealnej grupie odbiorców odnalezienie Twojej oferty.
– Firma oferująca oprogramowanie lojalnościowe zdecydowała się na bardzo konkretną propozycję wartości: „dzięki nam możesz uruchomić dowolny dedykowany program lojalnościowy w tydzień”, co kontrastuje z ogólnikowymi opisami wartości rozwiązań konkurencyjnych. (źródło: strona firmy Open Loyalty)
– Przykład firmy, która skupiając się na innowacyjności i prostocie swojego rozwiązania, szybko zdobyła globalnych klientów poszukujących nowych sposobów na przechowywanie danych. (Źródło: Case Study Dropbox na stronie Dropbox.com)
– Firma oferująca narzędzia do zarządzania projektami, która z powodzeniem znalazła swoją niszę w niszy, oferując konkretne rozwiązania dla małych i średnich przedsiębiorstw potrzebujących prostego w obsłudze oprogramowania do zarządzania zadaniami. (Źródło: Case Study Basecamp na stronie Basecamp.com)
W dzisiejszym dynamicznie rozwijającym się świecie technologii, małe firmy, takie jak Twoja, mają niepowtarzalną szansę na ekspansję globalną dzięki modelowi biznesowemu OnePersonSaaS. Jednak zanim zanurzysz się w globalnym rynku SaaS, ważne jest, abyś zrozumiał kluczowe aspekty i możliwe ryzyka takiego przedsięwzięcia.
✅ Klucz Do Sukcesu: Znalezienie Niszy w Niszy
W globalnej sprzedaży, wybór wąskiej niszy grac na Twoją korzyść. Takie podejście pozwala szybko zbudować solidne portfolio klientów o podobnych potrzebach, co czyni Cię ekspertem w swojej dziedzinie. Firma Buffer to świetny przykład; skupili się na specyficznej potrzebie zarządzania mediami społecznościowymi, budując silną społeczność i reputację.
✅ Innowacyjność Przyciąga
Skupienie na odbiorcach zainteresowanych nowinkami technologicznymi to Twój przepis na sukces. Globalny rynek kryje tysiące, jeśli nie miliony, potencjalnych klientów, dla których nowatorstwo jest kluczowe. Slack początkowo skierował swoje innowacyjne rozwiązania komunikacyjne do technologicznie zaawansowanych użytkowników, co zapewniło mu międzynarodowy rozgłos.
✅ Konkretność to Twoja Siła
Unikaj ogólników. Twoi globalni odbiorcy potrzebują konkretów, takich jak unikalne funkcje, które rozwiązują ich specyficzne problemy. Zoom, zanim stał się powszechnie znany, skupił się na prostocie użytkowania i wysokiej jakości wideo, co wyróżniło ich na tle konkurencji.
Komunikacja z globalnymi klientami wymaga zrozumienia i szacunku dla różnic kulturowych i językowych.
Każdy rynek ma swoje unikalne regulacje, które mogą wpływać na działalność SaaS, takie jak ochrona danych osobowych (GDPR w Europie).
Bezpłatne wersje próbne i obietnice bez pokrycia mogą szybko zaszkodzić Twojej reputacji na globalnym rynku.
⚠️ Zdaj sobie sprawę z ryzyka
Ekspansja globalna dla małych firm SaaS jest pełna obietnic, ale wymaga strategicznego podejścia i świadomości potencjalnych wyzwań. Angażuj się świadomie, podkreślając innowacyjność, konkretyzując swoją ofertę i zawsze bądź gotów na naukę i dostosowanie do globalnych różnorodności.
⭐ Pamiętaj – sukces w modelu OnePersonSaaS na globalnym rynku jest możliwy, potrzebuje jednak czasu, cierpliwości i przede wszystkim, głębokiego zrozumienia Twojej specyficznej grupy odbiorców.
Artykuły i raporty na temat strategii marketingowych i sprzedażowych skierowanych na rynki globalne, dostępne są na stronach takich jak Harvard Business Review czy Forbes.
Personalized Services in Minutes might resonate better. It conveys the idea of swift, customized assistance, which is likely to appeal to a broader audience. The focus is on efficiency and convenience, which aligns with the needs of many customers.
“One Person SaaS” By incorporating “SaaS” (Software as a Service), this name clearly states that your services are software-based, targeting clients looking for online or digital solutions. This is more specific than the other two and immediately signals the nature of the business as being in the digital or technology realm. It appeals to a tech-savvy audience or businesses in need of software solutions. The “one person” element highlights the personalized service or the innovative aspect of your offering being the result of a single individual’s vision. For broader services not limited to software, “one person services” is inclusive and adaptable.
Welcome to One Person SaaS, where innovation meets individual expertise to create unmatched software solutions tailored just for you. Breaking the tradition of large teams and complex hierarchies, One Person SaaS brings to the table a unique, personalized SaaS (Software as a Service) offering, where every service is crafted with a personal touch and profound attention to detail.
Our Offer:
Personalized SaaS Solutions: Whether you’re an entrepreneur, a small business owner, or a freelancer looking for a software solution that fits like a glove, One Person SaaS is your go-to. Our services are designed to meet your unique needs, ensuring efficiency, scalability, and performance.
Rapid Development & Deployment: Leverage the agility and dedication of a focused SaaS developer. With One Person SaaS, you receive your tailor-made software solution at an unprecedented pace, getting you from idea to implementation faster than traditional SaaS companies.
Affordable Excellence: Cut down on costs without compromising on quality. Our streamlined development process eliminates the overheads associated with bigger teams, allowing us to pass those savings directly on to you.
Ongoing Support & Evolution: Your journey with One Person SaaS doesn’t end at deployment. Our service model ensures ongoing support, updates, and tweaks to your software solution, keeping it in line with evolving trends and your growing needs.
Simplified Interface, Complex Backend: User experience is at the forefront of our development process. We ensure a simple, intuitive interface for your users, powered by complex, robust backend systems that ensure your operations run smoothly.
Why One Person SaaS?
Choosing One Person SaaS means selecting a partner who understands the value of your vision and the uniqueness of your business needs. Our model ensures that from the first line of code to the last, every aspect of your software solution is imbued with the dedication and personal touch only One Person SaaS can provide.
Embrace the future of software solutions with One Person SaaS - where your vision meets our innovation.
Ready to revolutionize your digital solutions? Reach out today and let’s create something extraordinary, together.
How to start One-Person AI Startup - by Eva Rtology
2023 is the ideal year to generate cash using AI. It’s never been easier. Tools that were only available to a few are now available with a click. AI products by solo entrepreneurs are winning the hearts of users. Tedious daily routines have become a pleasure.
AI does the boring work for us, and we can attend to what fascinates us. Running a one-person AI startup is an opportunity to gain financial independence and explore new worlds. Although in the case of AI, it’s more about creating new worlds.
Practical examples, helpful tools, now code and low code solutions, and support from experts in the field of machine learning. These are just some of the things you’ll find in my articles. In this article, I’ll show you the first example to help you start making AI money today.
Benefit from this once-in-a-lifetime chance while creating the place of your dreams. Begin right away:
Startupy - Centrum Kreowania Innowacji
Finding Micro SaaS Ideas in 2023
Most people jump right in and start hunting for a business idea. While serendipity might strike, you want to follow a path that leaves less of the outcome in the hands of fate.
For that, you first need a framework for evaluating micro-SaaS ideas. This guide works whether you are finding micro-SaaS ideas in 2022, or for the next year or future. Most sections of my guide are evergreen (it was intended to be that way).
What makes a good idea, what makes a bad idea, what’s an idea that is feasible for a one person SaaS or your current team size and technical chops.
It’s really hard to nail down what’s a great micro-SaaS idea. But there are some factors you can consider that will help you discover, identify and qualify good ideas.
Market drives everything, and picking the wrong market can be the death of your business even before you start.
By picking a market that is already growing (think no-code site builders, or the demand for product feature upvote tools as an example), you ride the momentum of the market and get customers more easily than in a stagnating market.
Following the very definition of micro-SaaS, a great idea is one that targets a very narrow audience.
A lot of people think a niche idea is something obscure that only a few people know or care about. While you can chance upon truly niche micro-SaaS ideas organically during your journey, when you’re at the beginning of of your journey you’re better off looking at clever ways to splice a small pie from a large market.
For example, if you start with live chat, that’s a huge market. What’s a niche version of it? Live chat for e-commerce stores.
Nope, go further. Live chat for e-commerce stores on Shopify platform. Further. Simple and affordable live chat that’s very clean design and light on resources. Yes, that’s a defined enough audience.
In summary, a defined audience is one that’s very easily identified from your definition to answer the question of who you serve (and equally important, who you don’t).
Also bear in mind that your audience can’t be 1 or 10 people, as that wouldn’t be enough for you to make a livelihood out of. While evaluating an idea, you need to consider what’s the average customer going to pay you per month.
Suppose it’s $15/mo, and your livelihood target is $3000/mo, then you need 200 customers. So when you define your market, try and validate that there are at least 10-100x that many available pool of customers.
You don’t need a billion dollar market size like unicorn chasing startups. But it should be big enough that if you capture 1% of this defined narrow audience, you can hit your livelihood goals.
Let’s face it, as a solo founder or two-member team, it will be really hard for you to build a fully-fledged marketing automation tool that takes on Klaviyo/Mailchimp, or a customer engagement platform like Intercom.
It’s of utmost importance that you pick a micro-SaaS idea based on what’s realistically achievable with your available resources.
If your MVP takes more than 2-3 weeks to build, you’re on the wrong track.
If the MLP (minimum lovable) version of your micro-SaaS product for which you can charge money takes you more than 4-8 weeks of development, then you need to refine your idea or think more on the approach to building the product.
In my opinion, it doesn’t matter. There’s a bajillion money-making ideas that can be achieved with code, and without code. The most common example of a no-code idea is a jobs board, but have you ever thought of using your core skills in another way?
What if you created a community of people who want to wake up at 6am and hit their workout and fitness goals as a group, and you can be their group coach and create content for them.
If you’re an illustrator, you could create 2-3 unique illustrations a week around one theme, which you can initially distribute for free. In 3 months, you would have 24-36 illustrations, and in a year 104-156 illustrations, which can be monetised by one-time sales or perhaps a yearly subscription.
Picking the right idea to build into a micro-SaaS business involves many factors.
The general principles listed out in the previous section would help you gauge any idea against its viability, most importantly to answer the question of “can and should you pick this idea?”
But what about finding actual micro-SaaS business ideas? How to identify niche SaaS ideas that suits your capabilities?
There are a few ways to go about finding micro-SaaS ideas. Read on.
The way I got started was by picking an app marketplace where customers were already hanging out and looking for solutions to their problems. SuperLemon was built on top of the Shopify App Store, but there are several other similar marketplaces like Atlassian Marketplace, Slack App Store, Intercom App Store, and others.
In a previously published guide, I go in-depth in how to find Shopify app ideas. Check it out!
The way these marketplaces work is, the main platform doesn’t cater to super specific needs of a few hundred or few thousand of its users, and a 3rd party developer (this could be you) could create a plugin to solve that super specific need.
Since discovery happens from the app store, you are ensured a steady stream of new customers almost from the day you launch. This doesn’t guarantee success, but it does make the process of building a business and earning a livelihood easier as some aspects such as marketing are taken care of.
You don’t necessarily need a platform with an app store. Platforms like Stripe or Twitter are also great places to build a micro-SaaS. It’s the same formula, specific needs that the platform doesn’t solve but there’s people who are ready to pay for a solution. The difference here being, the onus on marketing would rest on you.
People might be looking for a solution on Google, so you will have to make the effort to write content, rank on the search engine and acquire customers in that manner.
Ideally you want to pick a growing platform, one that has a huge rate of sign-ups and adoption. This helps your business gain new customers more easily.
And you hit the jackpot if you enter an app marketplace that is nascent but poised to grow tremendously in the coming 3-4 years. Think Shopify App Store in 2016, or perhaps Webflow’s app store today?
By the way, Jetboost is a really cool business being built on top of Webflow by selling real-time search, filtering and other nifty features as no-code addons to the platform.
The beauty of B2B SaaS is that it’s not winner-take-all. You can enter an existing market, find one meaningful dimension in which to make a better product, and gain customers.
Userlist is a tool that lets you sent trigger-based emails and in-app messages for your app users. Intercom has the same functionality, but it’s obviously ridiculously expensive. Also, you might be looking for just the customer messaging, and not the whole of Intercom’s suite of products.
Snappa is a simpler, easier to use, and more affordable alternative to Canva. I’ve used Canva’s product and it’s gotten quite clunky over time, whereas Snappa’s UX seems simpler and more intuitive.
While not technically SaaS, I find productised services fascinating due to the predictable value delivery model and income model, which is subscription based. I’m not someone who will say “it has to be a SaaS and nothing else”.
I think if you’re already a freelancer or finding yourself looking for certain kind of work at a defined frequency, there’s a business case to be made there.
Design creatives is a great example. There’s many such players now, Draftss is one, ManyPixels was one of the early players.
If you’re a freelancer catering to a specific industry, you might come across requests that repeat themselves. That’s how Tyler Tringas of Storemapper found his success.
The problems that your freelance clients want solved is a treasure trove of information on which you base micro-SaaS product ideas. If you find yourself in this situation, consider yourself lucky!
This one’s self-explanatory, or so I thought. Scratch your own itch is a great place to start, but you need to apply the itch, the idea, with the filters in the previous section. It cannot be an itch that you or only 10 people in the world have, because you cannot build a sustainable business with that.
Pieter Levels of Nomadlist is one of the most successful examples of scratching your own itch.
Dig into your work and discover, are there repeatable problems that you encounter and need to solve through ways that appear manual, or tiresome? Then ask whether solving that problem and making it easy will make your life significantly better.
And finally ask if others might have the same problem that they are tired of, and who might be seeking a solution like you did but they haven’t come around to building it.